Privacy Policy

1. Introduction

This Privacy Policy explains how High Line Auto Sales of Salem LLC ("High Line," "we," "us," or "our") collects, uses, shares, and protects your information when you visit our website, contact us, apply for financing, request service, or otherwise do business with us. High Line operates a used-vehicle dealership with an on-site service center at 310 South Broadway, Salem, NH 03079, serving customers across New Hampshire and Massachusetts.

By using our website or providing us with your information, you agree to the practices described in this policy. If you do not agree, please do not use the site or submit your information.

Effective date: June 30, 2026

2. Information We Collect

We collect information you give us directly, information needed to arrange financing, and a limited amount of information automatically when you use our site.

• •Contact and lead-form information. When you submit a form to schedule a visit, request a vehicle, value your trade, ask about a vehicle, or contact us, we collect details such as your name, email address, phone number, the vehicle you are interested in, and any message you send us.
• •Financing application information. If you apply for financing, the application is handled through our financing partner's secure application (hosted on secure.carsforsale.com). To evaluate your application, you authorize us and the lenders and credit unions we work with to obtain a credit report and to collect the financial information needed to arrange your financing, such as income and identification details. This information is used to arrange the financing you requested.
• •Service and trade-in information. When you request service or a trade-in appraisal, we collect details about your vehicle, such as year, make, model, mileage, condition, and title status.
• •Information collected automatically. When you visit our website, we may collect basic technical information such as your device type, browser, and pages viewed, using cookies and similar technologies needed to operate the site. We do not use this information to identify you personally.

3. How We Use Your Information

We use the information we collect to:

• •Respond to your questions, requests, and lead-form submissions.
• •Arrange the financing you request, including working with lenders and credit unions on your behalf.
• •Locate vehicles, appraise trade-ins, and schedule service or appointments.
• •Communicate with you by phone, text message, or email about your inquiry, your vehicle, appointments, and, where you have agreed, our offers and updates.
• •Operate, maintain, and improve our website and our business.
• •Comply with the law and protect the rights, safety, and property of our customers, our business, and others.

4. How We Share Your Information

We do not sell or rent your personal information to third parties for their own marketing. We share information only as needed to provide what you asked for and as permitted by law, including with:

• •Our dealership platform and CRM partner (Cars For Sale). Our website, inventory, lead forms, and secure financing application run on the Cars For Sale platform, which stores and manages the leads and information you submit so we can follow up with you.
• •Lenders and financial institutions. When you apply for financing, we share your application information with the banks, credit unions, and lenders we work with so they can evaluate your application and offer financing. This sharing is done to process the transaction you requested.
• •Service providers. We may share information with companies that perform services for us, such as technology, communication, and administrative providers, who are permitted to use it only to perform those services for us.
• •Legal and safety reasons. We may share information when required by law, to respond to legal process, or to protect the rights, property, or safety of our customers, our business, or others.
• •Business transfers. If our business is sold or transferred, customer information may be transferred as part of that transaction.

Because we share your financial information only to process the financing and transactions you request and as permitted by law, we do not share it with outside parties for their own marketing. If that ever changes, we will update this policy and give you a chance to opt out first.

5. Text Messaging (SMS)

If you provide your phone number and agree to receive text messages, High Line Auto Sales of Salem may send you text messages about your inquiry, your vehicle, appointments, financing, and, where you have agreed, offers and updates. Consent to receive marketing text messages is not a condition of buying a vehicle or using our services.

Message frequency varies. Msg and data rates may apply. Reply STOP at any time to stop receiving messages, or reply HELP for help. We will honor opt-out requests promptly. The mobile information you provide for text messaging is not shared with third parties for their marketing.

6. Cookies and Online Tracking

Our website uses cookies and similar technologies that are needed for the site to work properly and to understand basic, non-identifying usage so we can improve it. Most browsers let you refuse or delete cookies through your browser settings, though some parts of the site may not work as well if you do. We honor recognized browser opt-out preference signals, such as Global Privacy Control, where they apply.

7. Your Choices and Rights

You have choices about your information:

• •Email. You can unsubscribe from our marketing emails at any time using the unsubscribe link in the email or by contacting us. We honor these requests promptly.
• •Text messages. Reply STOP to any text to stop receiving them.
• •Access, correction, and deletion. You may ask us to access, correct, or delete the personal information we hold about you by contacting us using the details below. We will respond to your request consistent with applicable law. Some information may be kept when we are required to keep it by law or need it to complete a transaction you requested.
• •Browser signals. We honor recognized opt-out preference signals, such as Global Privacy Control, where they apply.

8. Data Security

We maintain administrative, technical, and physical safeguards designed to protect the personal information we collect, consistent with applicable state and federal law. Financing applications are submitted through our financing partner's secure application platform. While we work to protect your information, no method of transmitting or storing data is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may link to other websites and services we do not control, such as our secure financing application and our social media profiles. This policy does not apply to those third-party sites. We encourage you to review the privacy policies of any site you visit.

10. Children's Privacy

Our website and services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Information Retention

We keep your personal information for as long as needed to provide the services and communications described in this policy, to run our business, and to meet our legal, tax, and recordkeeping obligations. When we no longer need it, we take steps to delete or securely retain it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated policy on this page and change the effective date above. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or want to make a request about your information, contact us:

• •High Line Auto Sales of Salem LLC
• •310 South Broadway, Salem, NH 03079
• •Phone: (603) 605-0359
• •Email: privacy@highlinesalem.com